GiveFTW
A gaming community event and Webby nominee, GiveFTW is a social giving game that engages streamers and audience members to complete a series of tasks for prizes and charities.
About GiveFTW Season 1
The goal is to mobilize the gaming community to support two mission-driven nonprofits focused on inclusion and conservation. This event brought together several gaming communities not to donate money, but to complete a series of tasks that sparked conversation, reflection, and awareness of nonprofit missions.
With 34K tasks completed, hours of streams consumed, and 1.9M points generated, GiveFTW donated $50,000 to The Trevor Project and Oceana.
I helped find the non-profits, contract influencers, and develop the gamified aspects of GiveFTW.