Heroku
Part of the Salesforce product family, Heroku is a cloud application platform for developers. This niche yet highly useful service needed help communicating why it's a top choice for developers.
Social Media Management
Heroku already had a stream of blogs, white papers, and speaker sessions, but needed help reaching its audience on LinkedIn, Reddit, and X (Twitter).
My work helped them develop a social template for the brand, build ad campaigns, and support live event coverage.
This work generated 6.2M impressions, 17K clicks, and a 3% conversion rate.
Code[ish] Podcast
The Code[ish] podcast tells stories from the developer world and gives insight into new technologies. I supported this podcast by transcribing, scheduling, and amplifying it on social media for over 75 episodes.