Intel Gaming
Intel Gaming was looking for a refresh of its social content with the launch of the Intel Core Ultra Processors and Intel Arc Graphics. My work helped identify the new look and feel of their social channels including, X(Twitter),
Intel Rig Rush
My first project with Intel Gaming began with concepting, scripting, and filming Intel Rig Rush, a PC-building and modding series sponsored by Sega and RGG Studios for the release of Like a Dragon: Infinite Wealth.
This video series has totaled 133,000+ views, activated five influencers, offered two PC giveaways, and spawned a partnership sale with Newegg.
IEM Event Coverage
Throughout the year, Intel hosts Intel Extreme Masters (IEM) tournaments worldwide, featuring product booths, partner showcases, and esports competitions. My work supported teams on social media by conceptualizing, creating, and scheduling posts before, during, and after the events.
Evergreen Content
In addition to event coverage, I worked on evergreen content that aligned with trends and helped create new ones. My work straddled the line between cultivate and activate, delivering informative, entertaining social marketing to the audience.
My work generated 2.7M impressions, 900K impressions, and 800K video views.
game.intel.com
Moderator, editor, and quality-assurance assistant for the game.intel.com development team. My work includes outlining content for the team to design and create. I have added pages and, at times, edited layouts.
The site is built on WordPress and sees traffic from 19 regions, 645K+ quarterly views, and 161M+ server requests.